23 April, 2015, 12:00 am
LAID-OFF software engineer Laura Zander and her husband Doug plowed $US30,000 ($F61,249) into hanks of yarn, a website and a lease on a new store.
Good timing. The knitting market spiked in 2003 after a few celebrities such as Julia Roberts and Vanna White were seen knitting and crocheting.
Ms Zander found success with walk-in customers to her shop; she could teach them how to knit in less than five minutes, and many walked away with $US100 ($F204) worth of novelty yarns, enough to make five scarves. In 2009, their company Jimmy Beans Wool recorded revenue worth $US2.8million ($F5.71m).