13 April, 2015, 12:00 am
AT first you look at Crocs and cringe. They’re not pretty, they don’t look stylish and they come in some of the most garish colours known to man.
Add to that, the fact they make your feet look three sizes bigger than they really are and you have a recipe for something bound to fail.
But they didn’t. In fact, they went global and made millions. Crocs Inc was born in Boulder, Colorado, US in 2002 as the maker of a simple, comfortable boat shoe.
The company was given the name Crocs after the multi-environment, amphibious nature of crocodiles.
Today, Crocs footwear is available in more than 90 countries around the world in more than 300 four-season styles for men, women and children. In 2011, the brand celebrated reaching $US1billion ($F2.05b) in annual sales for the first time.