Vodafone Fiji is bringing online some of Fiji’s best brands from highly reputable business through an app called VitiKart.
The app, launched yesterday at their head office in Tamavua, is a digital platform that offers products directly to its customers.
Acting CEO Ronald Prasad said the VitiKart draws parallels to ebay, AliExpress and Amazon, albeit on a smaller scale with independent merchants.
“In the first phase, we are bringing online some of Fiji’s best brands from highly reputable businesses,” he said.
“Consumers will be able to visit the VitiKart platform online for exclusive deals from these merchants that will not be available in stores.”
He said an added advantage to VitiKart was the payment option available through M-PAiSA on mobile phones.
“Access to credit card is very limited in the Fijian market and M-PAiSA provides a very convenient and zero-fee alternative for local purchases from the convenience of your mobile phone.”
Mr Prasad said the long-term goal was to include micro-entrepreneurs who sold Fijian-made products and wished to access an online platform to reach customers.
Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya said having an online presence helped businesses better understand their customer base.
“Now more than ever, customers don’t want to stand in long queues, in crowded stores. In fact, people want to move away from cash payment altogether, it’s just a smoother and more comfortable experience,” he said.
