Value City lends support for first joint forum

Value City managing director Vera Chute (far right) and her team. Picture: SUPPLIED

One of the biggest dealers in recycled goods in Fiji – Value City (SP) Ltd – is lending its support for the first joint forum of the Fiji-Australia and Australia-Fiji Business councils post-COVID and to support growth of our economy.

The 2022 Fiji-Australia and Australia-Fiji Business council’s joint forum with the theme “Vuvale – The New Paradigm” is scheduled to be held next month at the InterContinental Fiji Golf Resort & Spa in Natadola.

“Our partnership for the joint forum is important as we have traded with Australia since our inception,” said managing director Vera Chute.

“A lot has changed over the past two years, so it is imperative that we continue to network even more strongly to find ways of overcoming challenges that we are facing in terms of supply chain disruptions especially shipping delays and increased costs,” she said.

Established in Labasa about 32 years ago, Value City (SP) Ltd today has 15 branches Fiji-wide and continues to look toward possibilities of expansion specifically in rural and maritime areas.

“We are importers, wholesalers and retailers of quality recycled goods from Melbourne, Adelaide and Brisbane, Australia.

“We are one of the biggest dealers in recycled goods in Fiji and also franchise to the region.”

The company is aware of the vulnerability of Fiji and the Pacific region to the effects of climate change and there believes it is imperative that they join the fight against it.

“Value City Fiji (SP) Pte Ltd continues to demonstrate our commitment to the cause by being market leaders and innovators in the recycling industry in Fiji.

“We now advocate to our customers on a sustainable fashion industry and the importance of recycling, reusing and reducing leading to a green economy.

“Therefore, we look forward to engaging more with any of the green initiatives at the conference.

“We hope to meet and interact with potential business counterparts.

“We hope that the other participants get to create and/or strengthen more bilateral trade relations to further strengthen our local economy,” said Ms Chute.

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