TV swimming deal
11 May, 2016, 12:00 am
FIJI television broadcaster Fiji TV has signed an agreement to broadcast the 2016 Oceania Swimming Championships.
The deal sees Fiji TV obtain exclusive rights to the biennial event, which will be hosted by Fiji later this year.
As well as being the official television broadcast partner of the event, Fiji TV has also acquired the rights to stream the event online. Fiji swimming executive team member Lucy Erasito expressed her satisfaction at the deal.
“Fiji TV as a broadcast partner brings a breadth and depth of experience in sports coverage, and in particular their experience in the region will be a plus for the event.
“With 14 countries from the region attending, including Fiji, this regional focus will be important in an Olympic year.”
Fiji TV chief executive officer Geoffery Smith highlighted the importance of broadcasting Olympic Sports ahead of Rio 2016.
“This deal is in keeping with our strategy of taking compelling content to the region via Fiji One.
“We are hosting a few regional sporting events in Fiji over the next few months and this allows the region to be able to enjoy sporting content in the comfort of their homes.”
“With the Oceania Swimming Championships being an Olympic qualifier, this increases interest in our coverage which is an opportunity to showcase Fiji as a sporting event destination,” Smith added.
With teams from Australia and New Zealand set to attend, some of swimming’s elite athletes will look to build form ahead of the Olympic Games in August.
The Oceania event wll take place from June 19-26 in Suva.