Try the new sugar cane spirit

FIJI’S leading alcoholic beverage manufacturer; Paradise Beverages (Fiji) Limited has released a new (ready to drink) RTD called Joskes Brew with Cola.

A statement issued by the company stated that the RTD was the latest product to join the company’s portfolio and has been produced in a 440ml can and four packs.

The statement revealed that their master distiller; Liam Costello worked on creating the well-crafted “cane spirit” that was the base of Joskes Brew.

“It is made from Fijian sugar cane and we are proud to bring a perfectly balanced drink to the market with collaboration between our master distillers and master brewers”, says general manager, Mike Spencer.

Joskes Brew’s flavour profile is “Fresh Vanilla and cola overtones coupled with hints of warm cane spirit to give you a well-balanced finished leaving you wanting more”.

Head of marketing and New Product Development Rowena Taito said “There has been significant investment into our capability here at the brewery to upgrade our facilities and we have several new products to launch in the coming months to maximise this. It is a challenging time for our industry and innovation is key to stay ahead of imported beverages into Fiji.”

Joskes Brew story

In 1872, Fiji settlers Paul Joske and William Brewer established Fiji’s first sugar mill in Suva. Producing small quantities of crystallised sugar that sold for $5 per pound.

They eventually increased their production sending 10 tonnes to Australia in 1874.The venture struggled on for a few years closing in 1875 because of the poor soil conditions in Suva. They had invested and lost the enormous sum of £30,000 ($F79,791). Their experience dampened the spirit of others from starting sugar production for some time. Paul Joske went on to design and plan Suva as the capital of Fiji. Joske’s Peak is named after him and is often referred to as Joske’s Thumb.

Key Benefits

* World-class packaging

* Made in Fiji

* Global standard packs — can, 4 pack & 24 pack

* Long shelf life — 12 months

* Made from the best sugar cane in Fiji

* Blended by Master Distillers & Master Brewers

Among the region’s largest employers, Paradise Beverages employs about 300 staff across Fiji and Samoa across four sites, including its Suva brewery.

A leading local manufacturer, its range includes Fiji Bitter, Fiji Gold (Fiji’s number one selling beer), Vonu Pure Lager and Fiji Premium, as well as a range of ready to drink (RTD) products including Bounty Rum and Cola, Tribe range and latest product Joskes Brew.

Paradise also has a distillery in Lautoka that makes Fijis much loved Bounty and Rum Co of Fiji as well as Katia Vodka (Triple Distilled), Gin and Whiskey.

Purchased by Coca-Cola Amatil Australia, Paradise Beverages also owns Samoa Brewery and imports Vailima Beer.

For further information please contact Rowena Taito, head of marketing and new product development on Rowena.Taito@paradisebeverages.com.fj.

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