Traders under spotlight for alleged bait advertising, unfair practices

THREE traders are being investigated by the Fijian Competition and Consumer Commission (FCCC) after issues were raised by consumers of unfair trade practices.

According to a statement issued earlier this afternoon, FCCC acting chief executive officer Seymour Singh stated that the traders had extensively advertised a number of items on sale and special but when the consumers ended up in the stores, the items were either out of stock or all sold out.

It is alleged that the three prominent traders that are operating Fiji wide were engaging in bait advertising and false and misleading advertisements which are in contravention of the FCCC Act 2010.

It was noted by the FCCC that despite the items being out of stock and sold out, the traders continued to run paid advertisements to lure the customers to their supermarkets.

The FCCC has found that a prominent supermarket chain had advertised one of their products which was sold for $9.99 was reduced to $7.99 during the sale period however the label on the shelf for the product reflects the actual price being $7.95.

FCCC has also confirmed that they have commenced with investigations into the issues and the traders may be charged for breaching provisions of the FCCC Act 2010.