Tan: Politicians forget to tell people who they are

Roy Tan, the head of politics and government outreach of Meta, the parent company of Facebook, Instagram and WhatsApp (top) and participants "Ready to Run" Campaign Training for Women Election Candidates (bottom), Picture: DIALOGUE FIJI

Politicians love to post about the work they’re doing on the ground and forget about placing what they are doing as a person, says Roy Tan, the head of politics and government outreach of Meta, the parent company of Facebook, Instagram and WhatsApp during the recent “Ready to Run” Campaign Training for Women Election Candidates held in Suva.

Mr Tan was asked how aspiring politicians could project that they were authentic.

“When I talk about being authentic, I don’t necessarily think you need to compromise,” he said.

“It’s important to showcase that personality right and who you are as a person.

“If you look at a lot of politicians in the region, In the Pacific Islands, New Zealand and Australia, I mean politicians just love to post about the work they’re doing on the ground.

“They’re just posting a lot about issues and everything but they forget to tell people who they are.

“What their passions are, even when it comes to Mother’s Day celebrations.

“Just being authentic that you are as much as you are politician.

“As a follower I can resonate with you, I can connect with you on a human level and so that when you’re campaigning I have a better affinity towards yourself.

“Sometimes when you’re too professional about things, there’s a lack of connection, there’s a lack of understanding who you are as a person.

“Make sure people know who you are as a person and how can you bring that out. When you think about social media you have to think about that marketing 101. It is at the end of the branding of a personality, it is a branding of a person.

“At the end of the day it’s campaigning and you need to connect with people.”

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