SPTO launches sustainable microsite

THE South Pacific Tourism (SPTO) yesterday launched its first ever Pacific Sustainable Tourism Network (PSTN) microsite coinciding with World Tourism Day celebrations.

According to SPTO chief executive officer Chris Cocker, the launch of the microsite was to establish an online platform which allowed stakeholders interested in the sustainable development of tourism in the Pacific to interact and share best practices.

The launch also augurs well with the World Tourism Day 2018 theme: “Tourism and the Digital Transformation”.

Mr Cocker said SPTO recognised that the Pacific was fast developing its own digital space which was key to marketing the region and advocating for sustainable tourism.
The PSTN aims to bring together all stakeholders including individuals, businesses, Government agencies, experts, development partners and travellers to share information, learn from experiences and promote collective efforts in preserving our Pacific destinations.

“After our first successful media roundtable where we’ve tapped into both mainstream media and social influencers in Fiji who have online reach and influence to help advocate sustainable tourism practices and be more conscious travellers, this launch is another way to help connect people in the industry to share best practices and information digitally” said Mr Cocker.

The network is a regional effort to align the programs of the South Pacific Tourism Organisation to the Sustainable Development Goals, the SAMOA Pathway, the Framework of Pacific Regionalism and guided by the Pacific Tourism Strategy 2015-2019 in responding to the needs and priorities of its members.
“SPTO acknowledges the support of the United Nations Development Programme (UNDP) and all partners who have contributed to this effort,” he added.

More Stories