Road safety posters launched for Kids Safe Awareness campaign

Land Transport Authority CEO Samuel Simpson, front, with police officers and LTA staff members hold posters during the launch of the Kids Safe awareness campaign launch at the Land Transport Authority headquarters in Valelevu, Nasinu on Tuesday, May 07, 2019. Picture: JONACANI LALAKOBAU

OUT of the nine young lives lost on Fiji’s roads last year, only three were passengers while six were pedestrians — the youngest being a two-year-old.

This was revealed by the Land Transport Authority team leader road safety education Watilala Fonu during the launch of the authority’s road safety posters for the Kids Safe Awareness Campaign this month.

Ms Fonu said every year, Fijians witnessed a tragedy of unequalled size and there was a need for more sense of urgency because no one benefited from these tragedies.

“Today, the LTA can confirm that it means business when we say in no uncertain terms that we cannot afford to continue to lose another 10 young lives and experience many serious injuries every day,” she said.

“Not only is the pain and suffering immeasurable for victims and their families, but the cost to the family and the economy is overwhelming.

“When it comes to road injury, we cannot wait until more and more lives are affected. It is important to act before, not after a risk becomes a killer.”

Meanwhile, the campaign is expected to intensify road safety education and awareness among young people across the country.

The initiative is aligned to the Fiji Decade of Action for Road Safety 2011-2020 National Action Plan on Road Safety Education and the five and 20-Year National Development Plan.

According to LTA, the campaign targets children from the ages of four to 13 years.

“The campaign also urges parents and guardians, and family members play an active role in raising awareness about the importance of road safety to help reduce road trauma,” LTA said.

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