Road safety campaign designed to be shocking: LTA

Director Traffic SSP Mahesh Mishra, LTA Chief Executive Samuel Simpson and ACCF Chief Executive Parvez Akbar at a press conference on road safety campaign. Picture: VILIMAINA NAQELEVUKI/FILE

THE Land Transport Authority, Fiji Police Force and the Accident Compensation Commission of Fiji will be working closely to ensure our roads are safe during this festive season.

LTA Chief Executive Samuel Simpson announced during a press conference this afternoon that their road safety campaign was designed to be shocking.

“I should say from the very outset that this campaign is designed specifically to be shocking,” he said.

“The reason for this is very clear the sort of benign campaign that have been running in previous festive season haven’t really got the message home to the target.”

Director Traffic SSP Mahesh Mishra said all road users should expect random checks and was pleading with parents to be more mindful of their children’s whereabouts.

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