Proudly local and prosperously global | Fiji’s path to sustainable tourism

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The intertwining of indigenous cultural heritage, economic aspirations, and sustainable tourism practices demands a delicate balance that requires expertise and collaboration. Picture: SUPPLIED

Navigating the intricate landscape of native land leases within Fiji’s vibrant tourism industry presents a multifaceted challenge.

The intertwining of indigenous cultural heritage, economic aspirations, and sustainable tourism practices demands a delicate balance that requires expertise and collaboration.

In this dynamic context, the Fiji Hotel and Tourism Association (FHTA) emerges as a pivotal player, facilitating a bridge between the various stakeholders involved.

The unique configuration of native land ownership in Fiji, deeply rooted in the indigenous iTaukei culture, brings about a complex set of challenges.

The land holds immense cultural significance, and leasing it for tourism purposes demands careful consideration to preserve traditional values while embracing modern opportunities.

The intricate procedures, legal frameworks, and differing expectations among landowners pose hurdles that can potentially deter investors and disrupt industry growth.

Amidst these challenges, FHTA acts as a conduit of knowledge, bringing together the tourism sector, the iTaukei Lands Trust Board (TLTB), and landowners to foster understanding, cooperation, and mutually beneficial solutions.

With its deep-rooted expertise in both the tourism industry and local culture, FHTA serves as a guide, assisting businesses in navigating the intricacies of native land leases.

As borders gradually reopen and tourists begin to trickle back, the challenges posed by native land leases persist, but they are met with a renewed commitment to collaboration, understanding, and sustainable practices.

The significance of native land leases cannot be overstated, as they serve as a fundamental revenue stream for landowning units in Fiji. These leases play a multifaceted role, supporting various purposes that contribute to the overall development of the nation.

From agriculture to housing and commercial development, native land leases have emerged as a vital economic mechanism that underpins Fiji’s progress. Within this landscape, the tourism sector stands out as a pivotal beneficiary of native land leases.

Tourism, a major contributor to Fiji’s economy, thrives on the allure of its pristine landscapes, vibrant culture, and warm hospitality.

Native land leases provide the foundation upon which hotels, resorts, and other tourism-related ventures are established.

This symbiotic relationship ensures that landowning units are active participants in Fiji’s tourism success story.

TLTB has risen to the occasion by demonstrating a steadfast commitment to fostering equitable development through native land leases.

By acknowledging the importance of these leases in driving socioeconomic progress, TLTB plays a crucial role in creating a balanced framework that benefits landowners while enabling the growth of key industries.

In a significant stride towards achieving this equitable development, TLTB introduced the Decree on Equal Rent Distribution in 2011.

This policy shift marked a turning point in lease money distribution by aiming to ensure fairness and impartiality in allocating lease monies among landowning units.

The policy’s introduction was not merely an administrative adjustment; it underscored TLTB’s proactive stance in addressing historical imbalances and promoting unity among the diverse communities that form Fiji’s cultural fabric.

FHTA’s involvement guarantees that tourism activities align with cultural sensitivities and local values.

This inclusive approach avoids the pitfalls of unchecked development and promotes a sustainable model where landowners, the tourism industry, and visitors collectively contribute to the vitality of Fiji’s tourism landscape.

In essence, FHTA’s role is not just about forging agreements; it’s about fostering a harmonious partnership where the fruits of tourism are shared equitably, and the uniqueness of Fiji’s land and culture is preserved for generations to come.

One of the primary challenges in navigating native land leases is ensuring the equitable distribution of lease income. Land size, land use, and income generated from the lease can vary significantly among different landowning units.

Larger parcels of land and those used for highrevenue activities such as luxury resorts can generate substantial lease income, leading to concerns about fairness when distributing the income equally among all landowners.

To address the challenges posed by varying land sizes and revenue generation capacities, it’s imperative to revisit the equal distribution policy. This could involve exploring alternative distribution models that account for these differences.

For instance, a tiered distribution system could be considered, where higherearning landowners contribute slightly more to ensure a fairer distribution while still benefiting from their higher revenue.

A potential solution could involve the implementation of an income-based threshold for distribution. This approach takes into consideration the income levels of each landowning unit, the size of their land, and the type of lease.

Landowners with higher lease incomes would still contribute to the equitable distribution, but the threshold would ensure that landowners with lower earnings receive an amount that is meaningful and impactful for their circumstances.

Collaboration between the TLTB and landowners is essential for the success of any distribution policy. By actively involving landowners in the decision-making process, TLTB can gain insights into the unique needs and aspirations of different landowning units.

This collaboration can extend beyond just distribution to encompass strategic investment and development initiatives.

TLTB can provide guidance on how landowners can leverage their lease income to foster sustainable development within their communities, whether through diversification, education, or community projects.

Collaboration can also involve encouraging landowners to diversify their income sources. Instead of relying solely on lease income, landowners could explore other opportunities, such as agro-tourism, cultural experiences, or handicrafts.

TLTB could support these initiatives by offering training, resources, and market access, ultimately enhancing the economic resilience of landowning communities. Another collaborative strategy could focus on preserving and showcasing local culture.

TLTB and landowners can work together to integrate cultural elements into tourism offerings, attracting visitors interested in authentic experiences.

This not only supports the local economy but also fosters pride and preservation of cultural heritage. Revisiting the distribution policy signifies a proactive approach towards finding equitable solutions.

By exploring alternatives that cater to varying landowning units, TLTB can ensure that lease income benefits both modest and substantial earners. One innovative solution could involve implementing a threshold system based on factors like income, land size, and lease type.

This approach acknowledges the unique circumstances of different landowners, ensuring a more balanced distribution that doesn’t disadvantage those with lower earnings. Collaboration between TLTB and landowners is pivotal for transforming lease income into strategic investments.

By fostering an environment of open dialogue and cooperation, both parties can jointly identify development opportunities that align with landowners’ values and community needs.

Through this synergy, landowners can leverage their resources to develop infrastructure, facilities, and services that enhance the tourism experience and contribute to the local economy.

Empowerment is key to transforming lease income into sustainable development. Landowners need to be equipped with knowledge and skills to make informed decisions about how to invest their lease earnings effectively.

Workshops and training programs can be organised by FHTA and TLTB to educate landowners on financial management, investment strategies, and sustainable development practices.

Recognising that each landowning unit is unique, it’s crucial to offer tailored support and incentives that cater to their specific needs and aspirations. TLTB can play a vital role in providing expert advice, technical assistance, and access to resources that align with landowners’ goals.

Additionally, introducing incentives such as grants for community-driven projects can motivate landowners to actively engage in developmental initiatives. Highlighting Fiji’s remarkable achievement of having around 80 per cent locally owned tourism properties and businesses celebrates the country’s self-reliance and local entrepreneurship.

This is helped by the Fiji National Provident Fund’s impressive tourism investment portfolio.

This ownership structure embodies a deep connection to the land and culture, creating a tourism experience that is truly authentic and unique. By showcasing local ownership, Fiji can differentiate itself in the global tourism market.

The dominance of locally owned tourism properties ensures that a significant portion of tourism revenue circulates within the country.

This retention of earnings strengthens the national economy and supports a wide range of local businesses, from agriculture to services.

This economic circulation amplifies the benefits of tourism, creating a positive ripple effect that extends beyond the hospitality sector.

Pride in the locally owned ownership model is also tied to its contribution to national economic growth and development. As tourism thrives and local businesses flourish, job opportunities are generated, infrastructure is improved, and communities thrive.

This not only elevates the quality of life for residents but also enhances Fiji’s overall reputation as a vibrant and sustainable tourist destination. The concerted efforts between FHTA, TLTB, and landowners exemplify a triumph over the intricate challenges posed by native land leases.

This collaboration reflects a shared commitment to transforming potential hurdles into avenues for prosperity and equitable development. Reiterating the importance of equitable distribution and sustainable development reinforces the core values of the collaboration.

Through these principles, Fiji’s tourism industry can be a driving force for uplifting the iTaukei community, ensuring that the benefits of tourism reach every corner of the land.

The potential for a fair and prosperous future for Fiji’s tourism industry is illuminated by the diligent efforts of all stakeholders involved.

By embracing effective collaboration and implementing mindful lease practices, Fiji stands poised to achieve a future where tourism enhances the lives of its people while preserving its natural and cultural riches.

• Fantasha Lockington is the CEO of the Fiji Hotel and Tourism Association and the views expressed are not necessarily those of The Fiji Times. To share a comment or thoughts on the article, please send an email to info@fhta.com. fj.

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