A partnership between the Free Bird Institute Ltd (FBL) and social media influencer Chen Cheng landed the learning institute in the National Geographic Traveller China magazine for January.
This is according to the market announcement by FBL as the social media influencer out of China, was invited over to study and share her experiences not only at the institute but also in Fiji.
The chief financial officer Waisale Iowane said they had over the past years worked towards diversifying their student market as one of the key markets which they intended to penetrate was China.
“Given its huge population, we wanted to explore the best ways to reach our target audience.
“The social media influencer, Chen Cheng has over two million followers and we hope to capitalise on this,” he said.
“FBL continues to find potential markets to expand to, particularly where there is still a huge demand for studying English abroad.
“The feature on the National Geographic Traveler China magazine will increase our reach of audience.
The article shares the personal experience of Ms Cheng in Fiji and provides readers with how she spent her time studying at FBL and how she spent her weekends at some of Fiji’s great tourism spots during the weekends.”
The institute hoped to generate more interest from China with the article as well as bring some students to Fiji in a COVID-safe manner.
