Pillay: Apparel is designed to suit Fijian physicality
22 October, 2016, 12:00 am
A SPORTS apparel brand, based in Australia, but owned by a Fijian is fast becoming a global attraction.
LE, short form for Limited Edition, is owned by Labasa-born Kris Pillay. He lives in Australia.
LE sportswear is the manufacturer of jersey worn by the Vodafone Fiji Bati and the Tabadamu rugby teams.
Pillay, who is in the country for a business visit, said the apparel was designed to suit Fijian physicality and aggressiveness in sports.
“Our sportswear were made with Fijians in mind. We think global, but act local in designing the strength and durability of our apparels,” he said. The apparel, made from high quality garments, has unique features.
“The apparel is moisture weakened where sweat and hot air released by the body while playing are not trapped by the garment, it does not allow bacteria to sit in the fabric, it is sun safe and logos and prints are made of silicon and not embroided.
“LE is one of the few companies in the world to use silicon and Fiji is the first country in the Oceania to use silicon on their apparels.
“Our goal is to partner with most Fiji sports because we want to give something back to Fiji.
“Fijian aggressiveness and physicality on the field is a common sight. We are yet to see a jersey torn on the ground during defence or when our Fiji Bati go on attack mode.”
Wearing LE apparel, the Fiji Bati has reached the Rugby League World Cup twice.
The company also partners with the Samoa 7s team which won the Singapore 7s this year, Tabadamu 7s team which won the Noosa 7s last weekend in Australia and will play in the Central Coast 7s this weekend, and FNRL Vodafone Cup unbeaten team, Nadi Aviators rugby league team.
Sporting organisations and clubs wishing to use the apparel could contact renowned local marketing specialist Liga Gukisuva on 9924107.