Overseas demand for local brown rice

72-year-old Visisun Deo works in his rice field in Waiqele, Labasa. Fiji. Picture: FT FILE

DESPITE demand for the Fiji Brown Rice brand in Australia and New Zealand, Fiji Rice Ltd will focus on meeting the local market demand to decrease import. Company manager Ashrit Pratap said the increase in demand for the rice was because of its nutritional value. Mr Pratap said with the world becoming more health conscious, […]

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