Off to Australia to sell Pacific tourism

AFTER a successful inaugural South Pacific Tourism Exchange (SPTE) event in New Zealand this year, the organisation is now heading to Australia to sell the Pacific tourism market in June next year.

Announcing the event yesterday in Suva, South Pacific Tourism Organisation (SPTO) CEO Ilisoni Vuidreketi says the positive feedback from buyers and sellers in NZ this year has justified the second event this time in Australia.

Mr Vuidreketi said more than 50 exhibitors from the 16 Pacific Island countries would be part of the exhibition with about 60 international buyers in countries as far as Europe, UK and emerging market such as China.

“Apart from displaying the Pacific at our 2014 exhibition we received feedback from the participants that the networking was an opportunity never to be missed.

“A number of participants in Auckland had asked for more time to conduct the event and such feedback has encouraged us as we plan the way forward for SPTE 2015.”

In terms of sale form the 2014 event, he said most participants (76 per cent) reported they were able to establish relations with the wholesaler with 18 per cent actually establishing new business with a wholesaler and the rest already enjoying some partnership but used the event as an opportunity to create and strengthen better contacts.

“We had a total of 1300 business appointments during SPTE 2014 and anticipate an even higher response when we arrive in Australia for SPTE 2015.”