New Pacific business hub at Pasifika Festival

THE Pacific Trade Invest New Zealand plans to host more than 30 Pacific Island-based small to medium businesses at its new special business hub at Auckland’s Pasifika Festival 2018.

In an interview with the Pacific Periscope, PTI NZ trade commissioner Michael Greenslade said they were delighted that the management and control of Pasifika had been taken back by the Auckland Tourism, Events and Economic Development and was working with PTI NZ to create the hub for Auckland’s annual festival on March 24-25, 2018.

“Already the proactive and innovative stance undertaken by their major events team is showing dividends. PTI is delighted to be talking about having our own village at 2018 Pasifika and we have planning under way already,” Mr Greenslade said.

He said it was an exciting new development for PTI NZ, which had hosted delegations from the Pacific’s small to medium businesses at Pasifika Festival in the past two years.

According to Pacific Periscope, the hub will have individual stalls for each of the companies, a small stage and a chill out area. ATEED events production manager Leisa Siteine said the Pasifika Festival was a celebration of all things Pacific and trade or business among the Pacific nations and Auckland was part of their strong and vibrant relationship.

“The festival is always evolving and having Pacific Islands businesses at the festival is the latest new feature to this wonderful event.

“Just last week I attended the launch of Hatch, the Pacific Business Trust’s program for Pasifika youth entrepreneurs.

“Having the hub at the festival is an opportunity to showcase the wide range of businesses — from youth entrepreneurs to traditional trading companies all working to increase jobs and connections among the Pasifika and wider Auckland community,” she said.

Meanwhile, the purpose of the Pacific Business Hub was to engage Pacific Island-based businesses with local communities and having the businesses gathered in one area would allow the businesses to test their products to a wide target audience.

It is the third year that PTI NZ has hosted Pacific Island businesses and each year, it has grown after the first contingent in 2016.

According to the report last year, PTI NZ’s 25 businesses were scattered among the various Pacific Island villages.

Meanwhile, the PTI NZ Path to Market program is a multi-step program to help introduce Pacific Island-based businesses to the New Zealand market.

The report said PTI NZ worked with the economic development agencies such as the chambers of commerce in each Pacific country to organise path to market programs and identify potential exporters who are ready to move to the next stage.

The program includes a gap analysis, workshop, site visits and one-on-one business meetings in the days after Pasifika Festival.

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