New heights

VISITOR arrivals for last month reached a new monthly record of 79,494, surpassing the previous high in July 2011 by 10.3 per cent.

According to Tourism Fiji, visitor numbers to Fiji continued to soar to new heights as a result of strategies developed and intensively implemented by the tourism body in its key source markets to increase and diversify Fiji’s tourist base.

Citing recent statistics released by the Fiji Bureau of Statistics for visitor arrivals, Tourism Fiji said the July 2015 arrivals figure was 12.3 per cent or 8678 higher than the corresponding month last year.

“As a result, the total visitor arrivals for the first seven months of 2015 sits at 415,011, an increase of 35,584 or 9.4 per cent compared with the same period in 2014,” Tourism Fiji said in a statement this week.

“According to bureau figures, New Zealand has seen a prevalent increase with 16 per cent more arrivals compared with the same month last year. Australia has had a 6.8 per cent increase. Australia and New Zealand make up almost 65 per cent of total visitor arrivals.”

Tourism Fiji executive chairman Truman Bradley said the growth in provisional figures released by the bureau was in line with the visitor arrivals targets set by Tourism Fiji.

“The positive trend to our visitor arrivals is a reflection of the elbow-greasing done by our team across our key markets to ensure more and more people want to keep coming to our country, as well as the efforts of the Government to put in place strategies to boost the tourism industry and our economy,” he said.

He said the opening of new flight routes to Fiji from Australia and New Zealand, visitor friendly immigration policies, the tourist tax refund scheme, putting in place innovative investment policies, and improvements to the infrastructure were some of the strategies that helped them attract more people to Fiji.

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