Kit Kat loses bid to protect shape of four-finger bar at ECJ

FILE PHOTO: Kit Kat chocolate bars are pictured in London, Britain May 17, 2017. REUTERS/Stefan Wermuth/File Photo

LONDON (Reuters) – Nestle on Wednesday lost its attempt to protect the shape of its four-finger Kit Kat chocolate bar in European Court of Justice after a tussle of over a decade to establish that it had a distinctive character. The ECJ dismissed Nestle’s appeal which sought to reverse an earlier court decision that had […]

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