Japan Tobacco halves price of reduced-risk cigarette starter kit

FILE PHOTO: Japan Tobacco Inc. displays “heat-not-burn” tobacco devices Ploom TECH+ (L) and Ploom S during the unveiling in Tokyo, Japan, January 17, 2019. REUTERS/Taiga Uranaka/File Photo

TOKYO (Reuters) – Japan Tobacco is halving the price of starter kits for its Ploom S reduced-risk cigarettes, as it struggles to compete against rival Philip Morris International. Japan is the world’s biggest market for “heat not burn” products, which emit less smoke than conventional cigarettes, as regular e-cigarettes with liquid nicotine are banned. From […]

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