Inspiring real women for 61 years
16 March, 2018, 12:00 am
FOR the past 61-years, Dove has won the hearts of millions of girls and women across the globe with its unparalleled beauty products for everyday solutions.
First marketed in 1957, Dove started with the sales of beauty soap bars but quickly expanded to produce a wide range of personal care products including roll-ons, deodorants, body lotions, facial cleansers, shampoos and conditioners.
The iconic brand continues to inspire and motivate people all over the world with award-winning products and campaigns.
Dove believes that beauty — feeling and looking your personal best — is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.
From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity — no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.
In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove’s Social Mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential in life.
Dove is also calling on all women to help create a positive beauty legacy for the next generation, highlighting how mothers can pass on confidence — or self-doubt — to their daughters.
Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence.
By speaking positively about their appearance and practicing confident and positive body language, today’s women can show young girls what it means to feel beautiful.
“Whether she is a mother, aunt, coach, teacher or sister, every woman has the opportunity to make a difference to a girl’s self-esteem,” said Motibhai Group marketing manager Abraham Gomes.
“By ensuring their own beauty legacy is positive, all women can help the next generation grow up to be happy, confident individuals, free from the pressure of beauty stereotypes and nagging self-doubt.”
Dove personal care and beauty products are distributed exclusively in Fiji by Motibhai Group — touching your lives with quality products.