Ideal wedding destinations in Fiji
25 April, 2015, 12:00 am
FIJI has stamped its mark as a popular tourist destination.
Among a number of attractions such as white sandy beaches, lush rainforests and pristine waters, Fiji has become a popular getaway for many newlyweds and soon-to-be newlyweds, taking the definition of wedding tourism to a whole new level.
According to Tourism Fiji global public relations manager Patricia Mallam, many resorts had also capitalised on this idea, offering guests wedding or honeymoon packages to add to the auspicious occasion.
“Whether they’re looking for a wedding venue or somewhere to honeymoon, Fiji is the ideal place to start their lives together,” she said yesterday.
“As a popular wedding destination, Fiji has an abundance of spectacular venues — from something traditional to a gorgeous outdoor wedding in an exotic garden.
“Fiji is famous for its beachside ceremonies, providing the ultimate backdrop of white sand, blue ocean and stunning green islands.
“If you’ve got a lot of people attending, getting married on the main island, Viti Levu, is the best option. But for something more intimate, there are countless alternatives on one of Fiji’s offshore islands.”
She said Fiji’s magnificent, thick rainforests provided another perfect wedding spot, offering a background of waterfalls and green foliage among the sound of singing tropical birds.
She said guests could also opt for something completely different such as having their wedding on board a luxury yacht or cruise.
“If you do decide to get married here, you can relax in the knowledge everything is taken care of.
“Fiji also has a number of professional wedding co-ordinators who can customise the ceremony to their needs; from photography, flowers and food to honeymoon destinations, couples can have everything organised for them,” Ms Mallam said yesterday.
She said Tourism Fiji recently hosted a team of photographers and models from New Zealand for a photo shoot along the Coral Coast for New Zealand Weddings magazine, the country’s largest and most successful weddings publication.
The magazine, according to Ms Mallam, had a readership 86,000 — 85 per cent of their readers were women, adding the print run for the magazine was more than 12,000 per quarterly issue.
She said $108million was expected to be spent by New Zealand Weddings readers on their wedding in the following 12 months.
“Tourism Fiji is actively involved in marketing Fiji as an ideal destination for weddings and honeymoons, as it is a thriving and high yielding segment within the Tourism industry,” she said.
She said the organisation’s role was to promote the destination as ideal for weddings, by including industry partners who specialised in managing destination weddings at their resorts in their tradeshows and communications materials targeted at brides-to-be.
“We market this industry through producing content specific to the segment.
“We also work with major global publications — NZ Weddings magazine and Brides (US) and media houses such as Bachelorette Reality TV Show — one segment was shot in Fiji — to ensure Fiji is featured appropriately as a destination that is able to make every couple’s dream a reality.” Ms Mallam said Tourism Fiji also worked with industry partners to attend trade shows which are specifically designed for weddings and honeymoons.
She said there were affluent travellers from Australia and New Zealand who preferred Fiji as a wedding destination.
“However, a Fijian wedding is becoming more popular with Chinese travellers.
“For romance, the North American travellers come to Fiji for honeymoons.
“This industry has a high potential to increase tourism earnings as weddings attract groups such as families and friends of the couple to be married.
“Some of the popular destinations for weddings in Fiji include beaches and small chapels near the ocean — for example Outrigger Fiji Beach Resort, Sheraton Denarau, Tokoriki Island Resort and Plantation Island Resort.”
“I can confirm that the Outrigger Fiji Beach Resort, with whom we partnered with to host the New Zealand Weddings magazine shoot, facilitated 650 weddings last year and have already 125 confirmed for this year.”
She said Tourism Fiji was dedicated to growing high yielding segments within the industry, by firstly understanding the needs of the niche and supporting local industry to ensure they meet the demands of the market.