Happiness in liquid form
24 April, 2018, 8:22 am
WHO says happiness cannot be bought? When Sir Thomas Lipton launched his own tea brand in 1890, he had a vision to make tea accessible to the masses at the most affordable prices without compromising on the quality — thus seeing millions of happy faces across the globe.
In order to make prices affordable, Sir Thomas purchased his own tea gardens in Ceylon, now Sri Lanka, making the cost of operations and reliable supply of tea as smooth as possible.
Staying true to this vision, Sir Thomas arranged packaging and shipping at low costs and sold his tea in packets by the pound (454g), half pound (227g), and quarter pound (113g), with the advertising slogan: “Direct from the tea gardens to the teapot.”
Lipton tea became an immediate success in the United States. Thomas Lipton was knighted by Queen Victoria, who made him Sir Thomas Lipton in 1898 at the age of forty-eight.
While the brand is now owned by Unilever – a multinational fast moving consumer goods conglomerate, the vision and passion initiated by Sir Thomas Lipton 128-years-ago continues to be the success behind the Lipton brand.
Here in Fiji, Lipton® Yellow Label®tea is very popular and well received by local consumers. It comes in 25’s, 50’s and 100’s tea-bag packs.
Like the sun, the taste of Lipton Yellow Label tea gives you a gentle lift, brightening your day. The richly aromatic Lipton Yellow Label Tea delivers a full-bodied blend in a frame of soft taste.
Full of the natural goodness of the finest hand plucked tea leaves, Lipton tea is appreciated around the world for its uniquely refreshing taste.
For those health conscious consumers, there is no need to worry as research suggests drinking tea as part of a healthy diet may help to maintain your health — so there’s even more reason to love your cup of tea!
Lipton tea is distributed in Fiji by Motibhai Group — touching your lives with quality products.