Great potential

Minister for Commerce and Tourism Faiyaz Koya speaking at the launch the Fiji made Tracey Farrington collection in Nadi. Picture: FIJIAN GOVERNMENT

The demand and potential out there in the digital economy is vast especially in the e-commerce space, says Minister for Commerce and Tourism Faiyaz Koya.

While in Nadi this week, he explained the steps taken by the ministry to take advantage of the economic potential in the digital economy.

“To graduate Fijian businesses online, the ministry is working with e-commerce platform providers, such as Vodafone and Post Fiji to connect Fijian Made products to markets in Fiji and beyond,” he said.

“The Fijian Government in collaboration with Reserve Bank of Fiji, has partnered with Vodafone to assist micro to small enterprises to sign up as a merchant on ‘Vitikart’.

“A total of $1.2 million has been allocated for this partnership. Funds will be channelled towards covering the cost associated with getting MSMEs on to the Viti Kart platform and receiving payments through internet payment gateways.

“Initiatives, such as the VitiKart comes at a time where the very existence of many businesses is conditional to their ability to break barriers and stay relevant, and ahead of the competition.”

He said industries such as the fashion industry could benefit from these initiatives.

“Today, fashion has reached every house and the whole idea of fashion is more about wearing and carrying for your appearance — irrespective of the kind of clothes you are wearing

“Fijian designers like Tracey (Farrington) have an open door to the internet, social media and e-commerce.

“As a spirited industry, they are able to build new models of businesses that balance partnership between wholesale and a direct to consumer model.”

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