Focus on emerging markets

MUCH focus will be placed on strengthening Fiji’s new and emerging tourism markets as well as the traditional markets in the new 2017/2018 financial year.

This was the word from Minister for Industry, Trade and Tourism Faiyaz Koya when asked on his ministry’s plans on their $108.4 million allocation in the 2017/2018 National Budget.

“We are rolling out as much as we can at the same time strengthening the markets in Australia and New Zealand, which both are traditionally our best markets but we need to look at the different parts which we haven’t touched,” Mr Koya said.

“We are going to strengthen our new and emerging markets that are China and India. It’s always about us getting the yield and not so much about the number of tourists.”

Fiji achieved a record 792,320 visitor arrivals in 2016, as per the provisional figures released earlier this year by the Fiji Bureau of Statistics.

This was an exceptional and promising achievement by the tourism industry which represented a 5 per cent increase from 754,835 recorded in 2015.

And this also defied the odds of the devastating impacts of Tropical Cyclone Winston and other natural disasters last year.

“So the strengthening of our marketing towards our traditional markets of Australia and New Zealand will also be a focus,” Mr Koya said.

He said more focus would also be placed on Fiji’s growing MICE (meetings, incentives, conferences and exhibitions) sector with notable developments in place.

“The fact that we are actually enticing more and more people to come here and do their conventions through the MICE market is good,” Mr Koya said.

“Also with FNPF building a new convention centre that is going to house a lot of events, our marketing towards all of that will be strengthened.

“But the growth area is definitely India and China.”

Mr Koya added much of this outlined plans would be focused at a Fijian tourism roadshow in India later this year.

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