Financial windfall for Warriors
6 April, 2018, 12:00 am
WHILE the New Zealand Warriors are only four games into what’s shaping to be a successful season, that hasn’t stopped their fans buying into the hype — literally.
Jersey sales, membership numbers and ticket sales have spiked as fans jump on board the bandwagon.
After an unbeaten start to the Telstra Premiership, the Warriors will shoot for five straight wins for the first time in five years when they take on the North Queensland Cowboys on Saturday at Mt Smart Stadium. Staff at the club’s merchandise store arrived to work on Tuesday morning after their Easter long weekend to find “hundreds of new jersey orders” piled up at the office front door.
The Warriors’ online merchandise store has enjoyed a 30 per cent increase in jersey sales in March compared to last year. If this trend continues, it could be the busiest year for merchandise sales in the club’s history.
And memberships are also on the rise. The club now has 14,342 registered members, up more than 75 per cent since January with an additional 1000 signing on following the round-one win over South Sydney.
Ticket sales have also spiked leading into three straight home games.
Those hoping to attend Saturday’s double-header might be out of luck, with club officials confirming on Thursday to NRL.com they had already sold more than 19,000 tickets.