Fiji has potential to grow organic produce, says Powell

FIJI has the potential to grow organic produce to meet local and export markets if there is a concerted move by all the stakeholders involved to work together to achieve this.

This is the view of Shangri-La’s Fijian Resort & Spa general manager Craig Powell.

“There is a lot of genetically modified food on the global market and Fiji as a brand has the opportunity to market fruit and vegetables to the world if it is grown without the use of chemicals,” he said.

“We have a unique opportunity with so much arable land that is under-utilised to grow organically grown fruit and vegetables to meet our local needs and also to grace the tables in homes and restaurants abroad.”

Mr Powell said any plans to expand the growth or fruit and vegetable farms had to done in consultation with the relevant stakeholders.

“There needs to be a meeting of the minds. We need to bring together all the stakeholders, the full supply chain and do a proper analysis of how things need to be done.

“Unless that takes place, we could be disjointed and not on the same page and understand what the challenges are and identify what we need to do to make these things happen.”

Mr Powell said another lucrative market for growers was resorts and hotels with a lot of properties preferring to use local produce as much as possible, however, inconsistent supply remained an issue.

“Visiting guests want Fijian flavours. They want something unique or something they are not accustomed to and something they would not ordinarily get back home.

“For us at Shangri-La’s Fijian Resort & Spa, about 30 per cent of our food is sourced locally.

“We’d obviously like it to be a lot more, but supply is really a challenge.

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