FB after augmented reality game

SAN JOSE, Calif. – Facebook Inc is trying to seize on the technology known as augmented reality, a mix of the real and digital worlds best known from the hit smartphone game Pokemon Go, chief executive Mark Zuckerberg said on Tuesday. Speaking at F8, the company’s annual conference for software developers, Mr Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself.

Pokemon Go, jointly developed by Nintendo Co and Niantic Inc, has generated masses of followers around the world as players use their phones to capture animated characters that appear in real locations.

Other uses of augmented reality have included the ability to hang out with a hologram of “Mad Men” star Jon Hamm or assemble a virtual human brain, all on mobile devices.

A recent push by Facebook to add camera features to its suite of smartphone apps will help the company popularize similar features, Zuckerberg said.

“Even if we were a little slow to add cameras to all our apps, I’m confident that now we’re going to push this augmented reality platform forward,” he said.

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