Empahsis on digital marketing

Participants at the Digital Tourism workshop yesterday. Picture: Mela Katonivualiku

THE future of the tourism sector is online and if your tour or accommodation business is not online then you are missing out on a lot of business and trade opportunities.

These were the sentiments echoed by Pacific Trade Invest (PTI) Australia’s Project co-ordinator Onorina Fugawai during the Digital Tourism Workshop held at the Fiji Hotel & Tourism Association conference room yesterday.

Ms Fugawai said their key focus areas (KFAs) were investment facilitation, trade facilitation, creative arts and tourism and the workshop yesterday was categorised under tourism.

“The Digital Tourism Program started in 2012 and we work in partnership with tourist organisations,” Ms Fugawai said.

“We started that program because the future of the tourism sector is going online.

“But particularly for the Pacific Island countries, tourism is one of the key driving factors in the economy.

“There has been a significant shift in the way international tourists research where to travel and how they book all aspects of their holiday.

“An increasing amount of tourists use the internet as their main source of information with a growing number of tourists opting to make direct bookings with airlines, accommodation providers and tourism operators.”

The workshop yesterday had 27 participants making use of the digital marketing tool being showcased by PTI Australia.

The workshop helped participants including tour operators and accommodation managers to talk about their website if they had one and how they can leverage their websites to have visibility and have online presence.

Participants also got help in creating their website if they did not already have one and how to manage it.

PTI Australia would be monitoring participants they have assisted through their Digital Tourism Program and would continue to help and assist them.

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