Small and medium tourism operators need to well-equipped with the latest digital marketing strategies in this rapidly evolving digital landscape era.
This was the message imparted to about 60 professionals who were part of a two-day intensive Digital Marketing Workshop- a joint collaboration by Tourism Fiji and the Pacific Tourism Organisation in Nadi.
Conducted by digital marketing experts, the training was conducted with an aim of equipping participants with the skills and techniques necessary to enhance their online presence and reach their target audience effectively.
Tourism Fiji’s Head of Digital Marketing, Matt Nicklow said the training delved into the introduction of digital marketing concepts including social media marketing to operators, SEO and Google Analytics followed by a discussion on the advantages of digital marketing in the tourism industry.
Pacific Tourism Organisation chief executive Christopher Cocker said the SPTO was excited about bringing regional digital marketing training program to Fiji.
“Participants learn the fundamentals of digital marketing in order to support their businesses and every-day roles,” he shared.
“The training also serves as a time for the industry to come together and for marketing expertise to be sharpened.
“We are excited to partner with Tourism Fiji on this as well – especially as it is the first step in a larger digital marketing training programme. After this in person training, trainees will gain access to SPTO’s Digital Marketing Portal to complete other training.”
According to Tourism Fiji, the partnership between Tourism Fiji and SPTO promised to be hugely beneficial for those looking to elevate their digital marketing efforts in the tourism industry.
