21 November, 2017, 12:00 am
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their business.
Good customer service means helping customers efficiently, in a friendly manner. It is essential to be able to handle issues for the customers and do the best to ensure that they are satisfied.
I believe, and in my experience, good customer service is always being positive and willing to assist customers to the best of their ability.
Here are eight ways one can learn more about his or her customers and start to create a pattern of excellent customer service.
1. One has to know his or her product or service;
2. Have to remain friendly with customer;
3. Learn to say thank you;
4. Show respect towards customer;
5. Listen to customer;
6. Be responsive;
7. Ask for feedback; and
8. Train the organisation staff.
However, one organisation or staff member will need the following skill to conduct effective customer service:
Patience; attentiveness; clear communication skill; knowledge of the product; ability to use positive language; acting skill; time management skills; and ability to “read” customers. There are still too many organisations or organisations’ staff members who are lacking customer service and customer relationships in our country. Customers play a very important role and without customers, no organisation can function fully and satisfactorily.