Competitive prices vital for tourism

MAINTAINING a competitively-priced tourism industry for international buyers was one of the main feedbacks that the Fiji Hotel and Tourism Association received from nearby markets such as Australia and New Zealand during the Fijian Tourism Expo.

FHTA president Dixon Seeto said it was important members of the industry took note of the recommendations made by their traditional markets where a bulk of Fiji’s annual visitors originated from.

“This year’s FTE was a major success and we had a record number of wholesalers and sellers at the event which was a very positive thing for the industry,” he said.

“We had a lot to gain from the FTE and I think one of the most important things for the industry to do now is to take on board some of the matters that was highlighted to us by our buyers from our nearby short travel markets.

“One of the matters raised by them is that the industry needs to ensure that our destination remains competitively priced because visitors will look at value.

“They will want to go to destinations that are the best priced and value for them so we need to ensure that we are maintaining those competitive prices.”

He said Fiji had a lot to offer tourists from international markets.

“We already have the advantage over most of our competitors.

“We have the friendly people who give great services, the beautiful sands and ocean and a lot of activities that are both marine and land based which our tourists can come and enjoy.

“One of the highlights of the expo for me was how we featured the cultural aspect of our country and that is another attraction.

“So it was good that the buyers got to see and also experience for themselves what our resorts and activity-based operators had on offer.”

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