Company launches nationwide Christmas sale
18 November, 2017, 12:00 am
COURTS’ director of marketing Anil Senewiratne yesterday launched Courts Sa Yawa Dina Christmas sale for 2017 at its Rodwell Rd store in Suva.
He said the Christmas sale was happening at all Courts outlets nationwide and would run hand in hand with their nationwide roadshow.
“It’s a feeling of Christmas; it’s a feeling of the experience shopping at Courts for Christmas and with our past history, Fijians always wait for the Courts Christmas sale.
“With so many products available at affordable prices today, it brings a feeling of belonging as Courts’ customers,” he said. Mr Senewiratne said the affiliation that their staff had developed with their customers across the country made staff dress up and meet and greet the customers during the Christmas periods.
“The main thing here is our pricing, because we buy in large quantities from overseas and on this we command a good price from our suppliers and this is passed down to our customers,” Mr Senewiratne said.
“And this is how we are able to give benefits to the customers, out of the value-for-money prices that we have and every purchase the customer makes, we are responsible for that purchase with our Courts sales services to back up every purchase.
“That makes us literally a leader in the market.”
When asked about the decrease in prices over the Christmas sale period, he said it was difficult to give a ballpark figure or percentage on the price decrease.
“But in value terms, I don’t think any other offer is better than Courts in terms of pricing because normally it’s not only the price; it’s also the after- sales services that we offer, the quantities that we have and the warranty we provide etc,” Mr Senewiratne said.
He said the Courts Sa Yawa Dina Christmas sale and roadshow would end on January 8, 2018