Company expands footprint with a new branch

From left: Regional manager West, Maika D. Moce, Dealership manager Lautoka Subhas Chandra, CEO/director Toyota Tsusho (South Sea) Ltd, trading as Asco Motors Craig Sims and fi nancial controller and company secretary Ronald Kumar at the opening yesterday. Picture: SUPPLIED

WITH the impact of COVID-19 pandemic hitting most businesses in the country really hard, there are some businesses that continue to show resilience and are investing to expand their stronghold in the market.

Toyota Tsusho (South Sea) Ltd Fiji, trading as Asco Motors Fiji has invested more than half a million dollars in a new branch in Lautoka, complete with a new showroom.

A statement from the company yesterday said customer convenience was a priority and at the top of their list when taking on this new project.

It said like all its other offices all over the country, the new office promises the best kind of service to Asco’s valued customers.

With many of Asco’s customers falling between the Nadi and Ba corridor, the company states it was difficult for them to get easy access to Asco’s products therefore the new branch in Lautoka was an important step towards Asco’s objective of continuous improvement for the betterment of our customers and the company as a whole.

Asco Motors chief executive officer Craig Sims said over the last year, they had been working towards expanding their footprint in Lautoka.

“And we have recently expanded our service bay numbers and now are opening a vehicle showroom. We wish to provide the well-known and loved range of Toyota (new and used vehicles) and Yamaha products, closer to the people of Lautoka.

“The newly constructed office will be the fourth dealership, with a vehicle sales function, along with the Suva, Nadi and Labasa branch,” he said.

Company secretary and financial controller, Ronald Kumar said their Lautoka branch development project investment centred around modernising their service reception and building a new vehicle showroom to an investment totaling over $0.5m.

Mr Kumar said the project which took just more than 12 months to complete had come together as a collective effort from the team in Fiji, their Brisbane head office and the Fiji-based building partners.

He said the investment would assist Asco Motors in achieving its strategic goals of continuous improvement of its infrastructure in order to deliver the best quality environment for our valued employees and customers.

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