Collaboration to strengthen the private sector

PHAMA Plus team leader Andrew Piper (left) and Pacific Trade Invest New Zealand (PTI NZ) Glynis Miller after signing a collaboration to strengthen and support Pacific Islands’ private sector to improve market access and grow exportability to the New Zealand market. Picture: SUPPLIED

Closer engagements between the Pacific Trade Invest New Zealand (PTI NZ) and the Pacific Horticultural and Agricultural Market Access Program (PHAMA Plus) will enable both organisations to better understand markets for Pacific products in New Zealand and support producers, exporters, importers and consumers to facilitate trade of agricultural products.

A joint statement from PHAMA Plus and PTI NZ said they were working with businesses in the root crop sectors of Fiji, Samoa, Tonga and Vanuatu to identify opportunities.

PTI NZ Trade Commissioner Glynis Miller said the arrangement to dedicate attention to strengthening the private sector comes at a time when many island nations were facing hardships from border controls in place because of COVID-19.

“A prosperous Pacific region comes from identifying areas where both Pacific Trade Invest NZ and PHAMA Plus can collaborate in ventures that create sustainable connections in New Zealand for new and existing exporters; provide networks and technical expertise to exporters; facilitate shared understanding between markets; and support exporters, processors/manufacturers and producers to adopt quality and productivity-enhancing innovations for their exports to meet New Zealand market requirements,” Ms Miller said.

Through this engagement the organisations will support Pacific Islands’ private sector to improve market access and grow exportability to the New Zealand market.

PHAMA Plus Team Leader Andrew Piper said the collaboration underscored the importance of the private sector in the Pacific and the role of exporters, processors and farming households as drivers of economic growth and recovery.

“Working with PTI NZ adds value to the work we do in supporting agricultural businesses to gain access into new markets and to maintain and improve existing trade for the benefit of rural livelihoods,” Mr Piper said.

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