Boom in China-Fiji charter flights

ENTICING Chinese nationals to travel 9000km on a 13-hour flight to celebrate one of the biggest events on their calendar — the Chinese New Year — in a foreign country was no easy feat.

However, the results of an experiment by Rosie Holidays last year emboldened the tourism industry giant to go a few steps further this time around.

Rosie Holidays, in partnership with Fiji Airways, Tourism Fiji and industry stakeholders, has managed to grow its pioneering China-Fiji charter flights by more than 100 per cent.

Rosie Holidays managing director Tony Whitton said in 2015 they flew in 500 passengers and over the next two weeks the tour operator was bringing in 1200.

“We recently celebrated 160 years of the Chinese community living in Fiji and their contribution to our economy,” he said.

“This partnership continues via our charter operation to deliver more mainland Chinese visitors to Fiji.

“What this essentially means is more visitors, more trade, more jobs and more foreign exchange earnings and diversification to ensure our base of tourism has a good spread.”

When quizzed about the significant increase in mainland Chinese travelling to Fiji, Mr Whitton said apart from world-class accommodation and dining facilities, Fijian people were the biggest draw-card.

“The magic happens as soon as they enter the Fiji Airways aircraft and are greeted by the warm and genuine cabin crew and it is taken a step further when they arrive to serenaders at the Nadi International Airport and deepened during their interaction with everyday people in the country.”

More Stories