Best for the 2017 games

FIJI’S incredible three-day secondary school sporting extravaganza is almost upon us again; the highly anticipated Coca-Cola Fiji Secondary Schools Games.

We can all agree that this showcase of athletic prowess has for generations been one of the most anticipated events on the sporting calendar. The best of the best athletes from schools all over Fiji, provide a spectacle like no other, and pit family, friends, and schools against each other in three days of unrivalled competition.

We expect more than 2000 athletes to take part in what is a colourful array of uniforms, chanting, and singing to support our competitors who dream of bringing home gold for their schools, their families and themselves.

We at Coca-Cola Amatil Fiji are proud to support the games and have done so for over 40 years. Many parents and grandparents of today’s secondary school’s athletes have also been fortunate enough to compete in this competition and are proud to say they were a part of the games. These games also provide us with an opportunity to reinforce active and healthy lifestyles, along with encouraging healthier choices in consumption of beverages. We have beverage options for every occasion including options for those who seek less sugar in their diets with our Coca-Cola Zero and Diet Coke variants as alternatives to the iconic Coca-Cola Classic. Coca-Cola Amatil Fiji takes our responsibility as a good and responsible corporate citizen very seriously and in addition to the proactive policies we already have in place, we want to be able to work with government, consumer groups, regulatory authorities and others to ensure consumers have the information they need about the food and beverages they consume.

The company strives to ensure that it invests in healthy lifestyles by creating this platform for young people to develop their athleticism, camaraderie, competitiveness, inspiring up and coming athletes and above all maintaining their fitness levels.

Each year the company looks at lifting the bar and ensuring the organising of the games is better than the year before. It’s an opportunity for the company to engage in community outreach by taking the games to the interior areas by way of the Powerade National Torch Relay. For those who are unable to come to the city to watch the games, to them this is their games.

Coca-Cola Amatil Fiji sponsorship of this event does not only include financial support to bring to life this event. This includes hundreds of hours of background work to ensure the arena is set for all secondary school athletes, liaising with the various stakeholders to make things happen and time invested into ensure an efficient program is in place for the 3 days so that things run through smoothly. In addition to this we engage media houses to ensure they cover this event thoroughly so that the rest of Fiji gets to watch, listen, or read about it in the media. It is also very important to ensure engagement with the relevant government ministries and schools to ensure that everything is above board and done in the proper manner.

We wish to thank the people behind the scenes that make the games possible. Master Vuli Waqa, of the Fiji Secondary Schools Athletics Association, along with president Marika Uluinaceva and the hundreds of dedicated teachers and coaches. The team puts in a lot of effort in making this event such a success. Their hard work, together with the commitment of our young people, produces a high calibre of sporting talent in Fiji along with helping our future leaders to reach greater heights.

To the official sponsors of the Coke Games 2017, BLK, Damodar Event Cinemas, Digicel, Fiji Airways, Fiji Gas, FIJI Water, Pacific Energy, Communications Fiji Ltd and Fiji Television Ltd, we thank them for their continued support and commitment to the games, without our sponsors, this event may not be the success it is today.

To the families of our athletes, many of them would probably have been a part of these games over the years and appreciate how important they are for the amplification of our talented people to the world.

To our athlete’s, we thank them for months and years of dedication to their chosen disciplines, you help make the Coke Games the spectacle that it is today. We hope the juniors will be back to compete in future games and bring further glory to yourselves and your schools. Seniors please remember that this need not be the end of your sporting careers, and further dedication and commitment to sport may possibly bring honour to you and the nation at even higher levels, and will in any event enrich your lives through the positivity of movement and the lifelong friendships you will forge through your sporting contacts.

From all of us at Coca-Cola Amatil Fiji, thank you again for allowing us our place in seeing Fiji’s finest compete in the biggest three-day secondary schools athletics championship in the world. It is an honour and a privilege to partner with Master Waqa, and the Fiji Secondary Schools Athletics Association in bringing this great event to life.

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