76 local entrepreneurs receive “Fijian-crafted’ licences

Minister for Industry, Trade and Tourism, Local Government, Housing and Community Development Premila Kumar with the 76 women and men entrepreneurs after they received their “Fijian-Crafted” license. Picture: SUPPLIED

WITH tourism being the largest revenue earner for Fiji, with thousands of international travelers visiting Fiji each year, it is artisans like yourselves who have a substantial role in providing our visitors with Fiji made products.”

Minister for Industry, Trade and Tourism, Local Government, Housing and Community Development Premila Kumar said this while officiating at the 5th National Women’s Expo today.

Ms Kumar encouraged the entrepreneurs of the importance of producing quality and marketable products especially to the 76 local entrepreneurs from around the country who received their “Fijian-crafted’ licences at the event.

“For those receiving their licences today, the Fijian Crafted emblem would mean more exposure for your products. This includes Expos or Symposiums organized and coordinated by the Government whether it is nationally, regionally or internationally.”

She also emphasized the importance of consistency in ensuring that the quality of your products is maintained at all times.

“When you have quality crafts, then you can ensure a consistent and sustainable market.”

“I also encourage you to get your business registered formally, not only to show that you are serious about being an entrepreneur, but also to sustain and grow in future.”

Out of the 76 new Licensed Holders, 54 were awarded the Fijian Crafted Emblem, 9 Fijian Sewn Emblem, 7 Fijian Crafted and Sewn Emblem, 3 Fijian Crafted and Designed Emblem, 2 Fijian Designed, and 1 Fijian Crafted/Made and Designed Emblem.

This brings the total number of 252 entrepreneurs joining the Fijian-made family.

The expo ends today.

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