$271m economic activity from audio-visual industry

Shailene Woodley and Sam Clafl in star in Adrift that was shot in Fiji. Picture: STXfi lms

THE audio-visual industry has shown exceptional performance with the value of productions increasing to $264.7 million last year, creating $271m worth of new economic activities.

Minister for Industry, Trade and Tourism, Premila Kumar said in 2015, there were 42 productions with a budgetary value of $9.9m with the number of productions increasing by 152.4 per cent last year.

“The increased and meaningful contribution of film industry to the Fijian economy and communities can be largely attributed to the generous incentives and pro-growth policies of the Fijian Government,” she said.

“Large productions have also undertaken development and upgrade of infrastructure, such as roads and jetties in remote location to facilitate their access to certain filming locations that have generated widespread benefits for the locals residing in those areas,” said Ms Kumar.

She said in the past four years the industry had grown exponentially and there were strong signs that the industry would continue its growth trajectory.

Meanwhile the film productions local spend increased from $5.8m in 2015 to $96.9m in 2018 with an increase in employment of local talent in large film productions too.

Ms Kumar said local vendors were engaged to supply products and services to the productions, which included hotel accommodation, land, air and sea transportation, catering, hardware and building materials, equipment hire and financial, insurance and professional services.

She said this had also generated investment by locals into new areas of businesses to provide technical support to the industry, for example, set and prop designs.

She said 2019 looked to be just as good or potentially better in terms of increased productions to Fiji and benefits to Fijians.

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