Tourism award for Fiji
24 September, 2014, 12:00 am
TOURISM Fiji has been recognised as an emerging international destination in India’s 2014 Today’s Travellers Awards.
Nominated in the International Tourism category, Tourism Fiji was presented the award by India’s Minister of State for Tourism Fiji and Culture Shripad Yesso Naik during an awards ceremony in New Delhi.
Tourism Fiji acting CEO Ken Freer said the award was evident of Fiji’s growing popularity in India as a tourist destination.
“The Indian outbound travel market is growing around 15 per cent annually and in a market of such size, this is a massive opportunity for Fiji,” Mr Freer said.
“While the Indian market remains a small one for Fiji, receiving this award is a great acknowledgment that the work Tourism Fiji and the wider Fijian trade is doing in India is successful and will help lead to further growth of this market.”
According to Tourism Fiji, visitor arrivals to Fiji from India has been growing steadily with an average growth of 15 per cent year on year.
The tourism body added this was a concerted effort to grow both consumer and travel trade interest in Fiji through a range of initiatives, including advertising, trade partnerships, multi-city trade roadshows, exhibitions and sales visits.