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Data on ethnic mix critical for commercial enterprises: Dr Samisoni

Timoci Vula
Thursday, March 08, 2018

Update: 2:42PM THE knowledge of the racial ethnic mix of a nation is critical for any commercial enterprise to succeed.

In her maiden speech at Parliament yesterday, and with reference to her capacity as a businesswoman, SODELPA MP Dr Mere Samisoni told the House that different ethnic groups had different tastes, preferences, outlooks, and needs. 

She said investors looking at new ventures, serving an ethnically and culturally diverse populace, must have a full picture of that populace and its characteristics. 

"This enables value to be added to product choices that will make a good contribution to a company's bottom line," Dr Samisoni said. 

"For example, my company, the Hot Bread Kitchen in 1980 after a feasibility study, I went along to visit the Hindu and Moslem leaders to reassure them that we never will use beef or pork, we only use alternatives out of respect for our valued customers.

"Further, we use Halal yeast. Today, 37 years later, our brand is a household name and this trust in my brand that I will never fail my customers."

Dr Samisoni was responding to the present issue of debate on public access to the ethnic breakdown of the 2017 Census.

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