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The self-esteem project

Motibhai Group
Thursday, March 08, 2018

DID you know that eight out of 10 girls are so concerned with the way they look that they opt out of important activities?

From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the fullest.

And seven out of 10 report putting their health at risk by not eating or not going to visit the doctor when they don't feel good about the way they look.

Global partnership with the World

Association of Girl Guides and Girl Scouts

The World Association of Girl Guides and Girl Scouts (WAGGGS) and Dove have partnered since 2013 to develop and deliver quality self-esteem education. The non-formal educational tool Free Being Me is developed for seven to 14-year-olds and contains fun, interactive, engaging activities to empower girls and build positive body confidence.

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look — helping young girls raise their self-esteem and realise their full potential.

In 2004, we turned this vision and mission into the Dove Self-Esteem Project. We work with leading experts in the area of body image to develop evidence-based tools. We've reached over 20 million young people with self-esteem education so far, and together we can reach millions more.

Dove is distributed in Fiji by Motibhai Group — touching your lives with quality products.

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