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MOU opens door for designers to own FJFW

Lice Movono
Tuesday, March 06, 2018

Update: 11:57AM FIJIAN fashion designers have begun a partnership that could lead to ownership of the biggest fashion platform in the country.

At a party in Suva on the weekend, established fashion designers led by award-winning Hupfeld Hoerder, Robert Kennedy, Koila Ganilau-Lee and Rosie Semisi; the Fashion Designers Alliance of Fiji (FDAF) have signed a memorandum of understanding to partner in staging Fiji Fashion Week (FJFW).

FJFW managing director Ellen Whippy-Knight said the MOU would mean that in the third year of their partnership, the designers could own the event outright if they wanted to for a small licensing fee.

"We have a really fantastic memorandum of understanding here, which will basically make sure we run a 200 per cent show together," Ms Whippy-Knight said.

Ms Whippy-Knight had put Fashion Week Ltd, the company that owns FJFW, on the market last year and a group had immediately stated their interest in the company although the deal eventually fell through.

This new arrangement means that the FDAF, led by Ms Ganilau-Lee, will observe how FJFW, which takes place on May 25, 26 at the FMF gym is run with the view of running it completely in the third year of the MOU.

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