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'Big win' for Pacific

Manasa Kalouniviti
Monday, March 05, 2018

THIS is a big win for us in terms of marketing our South Pacific brand in the US market, says South Pacific Tourism Organisation's marketing manager Alisi Lutu.

"We had over 150,000 visitors from the US to Pacific island countries in 2017 and 39.8 per cent of that visited Fiji; French Polynesia had 33.5 per cent while the remaining 26.7 per cent was shared among other Pacific Island destinations," Ms Lutu said.

Ms Lutu made the comment after SPTO won the Best of Show New Exhibitor at the LA Travel and Adventure Show in its first appearance at the show.

SPTO chief executive officer Christopher Cocker said they were delighted to be recognised for their work in promoting and increasing awareness of the South Pacific brand and identity in the US market.

"This year the show had an attendance of over 40,000 which included travel agents, press and visitors, which gave our delegation access to a large audience. What's even sweet is that we're participating for the first time this year," Mr Cocker said.

SPTO and Fiji Airways co-organised the participation of Pacific island countries at the show, including Tonga and Samoa, under the South Pacific Islands exhibition.

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