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Expo for exporters

Manasa Kalouniviti
Saturday, March 03, 2018

THE Pasifika Festival has over the past two years provided an ideal platform for Fijian companies to research their products and test the New Zealand market.

These were the words of Fiji Export Council's business development manager Malcolm Ralisa in reply to questions posed to him by Pacific Periscope on Fijian companies participating at the upcoming festival.

"The seven nominated Fijian companies at the Pasifika Festival will get a chance to see first-hand and have a better understanding of how to improve their products to ensure it can compete in the New Zealand market," Mr Ralisa said.

The council will lead the Fijian delegation of seven exporters and they will be among more than 40 exporters from 11 Pacific Island countries that will be exhibiting their products at the Auckland festival on March 24-25.

He said the main objective of sending the exporters to the festival was to familiarise the nominated small and medium enterprises with probable markets and enable them to network throughout the region thus enhancing their trading capabilities.

"In displaying our Fiji-made products at the same venue with our regional competitors from Papua New Guinea, Samoa and Tonga, our delegates should be able to gauge how their products fare compared with our regional competitors," he said.

Mr Ralisa commended Pacific Trade and Invest (PTI) NZ's 'Path to Market' program which provided a platform for engaging directly with our SMEs and providing them with an update on the market trends and the various components involved to get their products to market.

The Fiji Export Council is PTI's Economic Development Agency partner in Fiji for the Path to Market program.

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