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Brand revitalisation

Manasa Kalouniviti
Friday, March 02, 2018

WE were looking for a long-term partner who would challenge us and we think we've found that in Saatchis, says Tourism Fiji CEO Mathew Stoeckel.

"The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future," he said.

Mr Stoeckel made the comment after a TravelWireNews press release dated February 27, 2018 announced the appointment of Saatchi & Saatchi New Zealand as Tourism Fiji's global brand agency.

This followed a selection process and creative pitch that began in mid-2017.

Paul Wilson, the managing director of Saatchi & Saatchi NZ said they felt very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience.

"The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative and we're really looking forward to partnering with them on this exciting next phase," Mr Wilson said.

Tourism is now considered to be the main driver of the Fijian economy and is of great importance.

"It contributes more than 30 per cent of the GDP and the industry also provides direct and indirect employment to approximately 112,000 Fijians and is the fastest growing industry in terms of employment.

Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets, Australia, New Zealand, North America, Asia and Europe.

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