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Major firms learn to adapt

Tuesday, February 27, 2018

BARCELONA - Major corporations are learning to defend against start-ups that threaten their business models, hitting back by adopting the disruptors' playbook, according to a survey of top executives by computer services firm IBM.

The proportion of executives who thought competitors were set to flood into their industry has halved from 54 per cent to 26 per cent compared with two years ago, the broad-based poll of business decision-makers showed.

"There's been a feeling historically that the elephants can't dance, the incumbents will find it hard to respond and that everyone will be Uber-ed or Airbnb-ed out of existence," Mark Foster, senior vice president of IBM Global Business Services, told Reuters in an interview.

"But what we are seeing is actually there is a limit as to how far that can go."

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