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Pacific tour specialists in Europe

Alisi Vucago
Friday, February 23, 2018

Update: 1:14PM TOURISM in the Pacific is now being promoted across Europe and Asia through the 'Meet the Pacific' roadshow by the South Pacific Tourism Organisation (SPTO) from February 19 to March 19.

'Meet the Pacific' is a one-day business-to-business meeting in six European and two Asian countries bringing together resort partners, tourism board and airline partners (sellers) from the South Pacific to meet key European, UK and Asian tour operators (buyers) who are committed to promoting and selling South Pacific destinations.

SPTO chief executive officer Christopher Cocker said visitor arrivals to SPTO member countries from Europe, their fourth biggest source market rose by an average of three per cent over the past five years.

"European arrivals to the region peaked in 2016 at 14 per cent but grew slowly at 1.3 per cent in 2017 following the impacts of Brexit and preferences for outbound European travellers for short haul trips," he said.

"We forecasted European arrivals to Pacific Island countries to rebound to around two per cent to three per cent in 2018. As such, we're delighted to increase awareness and strengthen visibility through the 'Meet the Pacific' roadshow to capitalise on this positive outlook."

The roadshow began in Lisbon, Portugal on February 19 and will end in Tokyo, Japan on March 19.

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