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Tropical vibes

Monika Singh
Tuesday, February 06, 2018

APPROACHING its third year of business, Fiji's own female activewear brand — Bulalicious Activewear — has done its part in assisting communities as part of its corporate responsibility as it continues to grow as a business.

A statement from the brand yesterday said so far Bulalicious had given $4880 worth of activewear to Koro Island through Save the Children Fiji, re-planted coral along the Coral Coast, given new-mum packs to the Colonial War Memorial Hospital, held an arts and crafts morning for the children's ward at CWM Hospital and given $500 of supplies to the cyclone relief appeal.

It said the brand was now in a position to offer free shipping worldwide with a focus of putting Fiji on the map for activewear and showcasing the beauties of Fiji to the world.

The brand which creates surf, swim and gym wear, is inspired by the Pacific, designed in Fiji and motivated by giving back to the community.

According to the company, the "giving back" aspect of Bulalicious Activewear ensures that they always keep their feet grounded and is a reminder that as the growth of the business increases so will their contribution to society.

Through their philanthropic practices they create "clothing with a conscience" by ensuring females not only look good in their garments but also feel good knowing their purchases have helped causes and charities in Fiji.

The statement said the Bulalicious ethos was to empower women and in this day and age it was important to support and lift other females up.

It said the Bulalicious brand aimed to showcase the wondrous qualities of women and aimed to be a role model for females and encourage them to be confident, strong and feel feminine in their activewear.

The statement said for the latest launch of their Tropical Vibes collection, the brand ambassador Hannah Bennet teamed up with three winners from a surf competition that was held last year at Natadola.

It said Bulalicious had given the three novice surfers the chance to be a Bulalicious model for the day, the winners were chosen because of their willingness to learn, effort and attitude.

Bulalicious spokesperson said: "We wanted to give these girls the opportunity to showcase their femininity and love of being young and active through our photoshoot.

"We wanted them to inspire their own generation to become more active and encourage sports such as surfing especially now that it has been accepted into the Olympics."

Meanwhile the new Tropical Vibes collection features a variety of new products including cropped rash vests, reversible surf pants, singlets, tees and board shorts.

The colours of the collection were chosen as a reminder of the beautiful tropical colours we see in Fiji and the feminine cuts were designed to enhance all shapes and figures.

Bulalicious is available to buy via their online store or in Prouds Suva and Nadi, Rejuvenation Centre Nadi Back Rd and Essentials Store in Port Denarau.

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