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FRU launches campaign

Moiz Munif
Saturday, February 03, 2018

FIJI Rugby Union (FRU) has launched a social media campaign to further boost its bid to host a leg of the World Rugby 7s event.

Titled the "Fiji Flair" was launched on Wednesday and will conclude on February 23.

In a statement from the FRU, it encouraged Fiji fans on social media to upload creative photos or videos promoting the "Fiji for 7s" bid in form of an individual, groups, friends or family members cheering or singing.

Five winners will be selected, who will be rewarded with a Fiji 7s jersey. All uploads must include slogan "Fiji for 7s, it's time" in written or voice over format. Multiple entries are allowed.

John O'Connor, the FRU chief executive officer said their target was to reach 100,000 in form of support from the fans to present to World Rugby in its bid. He said numbers in other campaigns were increasing.

"I would like to encourage everyone to participate in this social media campaign in order to show World Rugby that we have the support of the country and all Fijians around the world, to host a leg of the HSBC World Rugby Sevens Series right here at home," the FRU CEO said in the statement.

"This is one of the many campaigns that the task team has engaged and this is our way of involving all Fijians because when we present it to World Rugby we will not only present it on behalf of the FRU but also on behalf of the country and all Fijians in and around the world.

"So come on Fiji get behind the bid and show your support - the Fijian creative, comical and energetic style that all Fijians are well known for all over the world."

The campaign can be followed on Facebook "Fiji for 7s" and "Fiji Rugby", Twitter #fijifor7s, #fijirugby and Instagram "Fiji for 7s"; hashtags should include #fijifor7s and #fijirugby.

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